How To Get Lost Giving Directions And Other Stories

I give people directions but my attempts at guiding them using cardinal points, the distant mountains, sun, moon, stars, all fail.  Even if I use the man made constructs of street names.... I fail.  You know the ones that have historical context; mapping out generations of territorial boundaries belonging to the long forgotten faces that once carried the names.  They now only designate asphalt paths.... I fail.  So I use brands.  Points of instant recognition because our minds have been trained since childhood to know, to buy, to love these things.  And I become disenchanted with how our society views the world when big box stores and fast food courts replace the cedar grove or the grassy knoll as our points of spatial reference.  So I try once more to give directions using the natural bounds laid out on this terrestrial sphere, fail.... and the cycle starts anew.